'If you knew that visiting your grandparents could change the world, would you do it?'
So begins the pitch by US comic Sarah Silverman for 'The Great Schlep', a new campaign by a Jewish political action group targeting young voters.
Schlep is a Yiddish term usually equated to a long, pain-in-the-tokhes journey.
In this case, Ms Silverman and the Jewish Council for Education and Research are urging Jews and non-Jews to visit their older relatives in swing states and make the case for Democratic candidate Barack Obama.
This humourous campaign has hit a chord as Republican John McCain's support among 'over 50s' is slipping.
This week's announcement by Sen Obama that he will leave the campaign trail and visit his seriously ill grandmother in Hawaii is sure to impress older Americans who believe their own children (and grandchildren) do not visit them enough.
The Great Schlep campaign is specifically targeting Florida, a swing state where many older Americans retire.
The latest polls show Sen Obama with a slight lead over Sen McCain.
Watch Sarah Silverman's video pitch below:
