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Puma's shares have lost over 60% of their value over the past two years

Pinault family exploring sale of 29% Puma stake - report

Shares in Puma surged after Bloomberg reported that the holding company of France's Pinault family is weighing options for its 29% stake in the German sportswear maker including sounding out potential buyers.

Business • 26 Aug

Puma shares dive after warning of full year loss

Puma shares dropped 16% today after the German sportswear brand said it now expects an annual loss as sales decline and US tariffs dent profit.

Business • 25 Jul

Nike earlier this week said it would raise prices from next week

Adidas, Puma expected to increase prices after Nike hike

Adidas and Puma are likely to hike prices for running shoes and sportswear in the US, following Nike's lead, analysts and investors said today, as US tariffs on imports drive costs up for retailers.

Business • 23 May

Puma reported first-quarter sales of €2.08 billion, up 0.1% from the first quarter of last year

Puma adapts supply chain for China tariffs impact

German sportswear brand Puma has reduced the amount of merchandise it ships to the US from China to adapt its supply chain to tariffs, and could increase prices in the US, its chief financial officer said today.

Business • 08 May

Puma has struggled to boost sales and profitability for more than a year

Struggling Puma names former Adidas sales chief as CEO

Sportswear brand Puma said that former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company called "differing views on strategy execution".

Business • 04 Apr

Vietnam, which is a key sourcing market for sportswear companies, has been targeted with a 46% tariff rate

Shares in sportswear brands slide as tariffs hit Vietnam

Shares in Nike, Adidas and Puma dropped sharply today after US President Donald Trump imposed a raft of new tariffs, including on Vietnam, Indonesia, and China, key sourcing markets for the sportswear companies.

Business • 03 Apr

Puma has given disappointing forecasts for 2025 and the first quarter due to a weak performance in the US and China

Puma shares tumble on downbeat outlook

Puma's shares sank 22% to their lowest in nine years today, a day after the German sportswear group issued disappointing forecasts for the first quarter and for 2025 amid weak demand in its US and Chinese markets.

Business • 12 Mar

Puma said its net profit fell to €282m for the year, compared to €305m in 2023

Puma shares plunge 21% after sales and profit miss

Puma lost a fifth of its market value today after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete with bigger rivals Adidas and Nike.

Business • 23 Jan

Puma said its quarterly results were driven by selling more soccer and running shoes in the quarter, with footwear sales up 9.3%

Puma's third quarter sales miss market expectations

German sportswear maker Puma's third-quarter sales missed expectations today, despite a 5% rise driven by running and soccer shoes demand, as negative effects from foreign exchange rates continued to weigh on the business.

Business • 06 Nov 24

Puma is expecting higher freight costs and continued muted consumer sentiment, especially in China

Puma narrows full year core profit outlook

German sportswear maker Puma has today narrowed its outlook for full-year core profit, citing higher freight costs, currency headwinds, and continued muted consumer sentiment in China.

Business • 07 Aug 24

Puma said that currency-adjusted sales rose 0.5% to €2.10 billion, in line with the €2.1 billion expected by analysts

Puma returns to sales growth in Americas

German sportswear brand Puma's first-quarter sales met expectations today, sending its shares rising more than 4%, helped by demand for its retro shoes and a return to growth in the Americas region, the company said.

Business • 08 May 24

Puma continues to try and carve out space in an increasingly competitive running and lifestyle market

Puma hones focus on speed in Olympic battle with rivals

German sportswear brand Puma is using this year's Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market.

Business • 10 Apr 24

Negative currency effects continue to put pressure on German sportswear company Puma

Puma expects weaker first half in 2024

Puma has today said it expects a weak first half of the year in a challenging market, but shares in the German sportswear brand climbed as it kept its dividend and stuck to the annual targets it set in January.

Business • 27 Feb 24

Puma reported sales of around €8.60 billion for 2023

Puma sees mid-single-digit sales growth in 2024

German sportswear company Puma has today forecast sales and profits this year below analyst expectations, sending its shares down over 8% to their lowest since 2018, blaming a tougher economic environment and softer demand.

Business • 24 Jan 24

Puma said today it is facing the impact of a stronger euro against the dollar

Puma sticks to full-year forecast despite Q3 drop

Puma stood by its full-year outlook today and reported a stronger than expected third-quarter profit margin, reassuring investors and boosting its shares after a stronger euro dented the German sportswear brand's quarterly earnings.

Business • 24 Oct 23

Puma said it was on track to meet targets for 2023 but sounded a cautious note on market conditions

Puma highlights volatile demand after rise in Q2 sales

German sportswear retailer Puma's second-quarter sales grew by 11%, the company said today, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe, while the US dragged on performance.

Business • 26 Jul 23

Puma's revenue rose to €2.19 billion in the first quarter from €1.91 billion in 2022

Puma expects Q2 sales growth below full-year target

German sportswear maker Puma today said it expected second-quarter sales to grow at a low to mid-single-digit percentage rate, below its full-year target, due to high inventory levels and ongoing challenges in the market.

Business • 26 Apr 23

Puma is expecting some impact from currency effects and higher freight and raw material costs this year

Puma sees 2023 profit at about last year's level

German sportswear maker Puma today gave a forecast for 2023 profit with a midpoint below last year's number, expecting some impact from currency effects and higher freight and raw material costs.

Business • 01 Mar 23

The company said its earnings before interest and taxes (EBIT) rose by 34.4% on the year to €146 million

Puma raises full-year revenue outlook

German sportswear maker Puma reported stronger-than-expected second-quarter earnings today and raised its revenue outlook for the full-year 2022.

Business • 27 Jul 22

Puma led the report with the highest score, scoring 49 points out of 100

Fashion industry risks falling short of green goals

Despite incremental improvement from some sector leaders, the fashion industry's 30 largest listed companies risk falling short of social and environmental targets of the Paris climate agreement and UN Sustainable Development Goals, a report from the Business of Fashion showed today.

Business • 31 May 22

Puma said that strong demand from both retailers and consumers more than offset the impact of the war in Ukraine and supply chain bottlenecks

High demand pushes Puma's Q1 results above expectations

German sportswear maker Puma has today reported stronger than expected first quarter results as high demand from both retailers and consumers more than offset the impact of the war in Ukraine and supply chain bottlenecks.

Business • 27 Apr 22

Puma said it expects its 2022 operating earnings to come in at €600-700m

Puma predicts strong 2022 despite inflation hit

German sportswear maker Puma said today it expected sales to grow at least 10% on a currency-adjusted basis in 2022 but it cautioned that Covid-19 restrictions and inflationary pressures would limit profit growth.

Business • 23 Feb 22

Puma said its sales jumped 31% in the Americas and 22% in Europe, Middle East and Africa

Puma raises sales outlook despite supply challenges

German sportswear company Puma has increased its 2021 sales outlook despite highlighting its supply-chain pressures from a coronavirus lockdown in Vietnam, port congestion and container shortages.

Business • 27 Oct 21

Second quarter currency-adjusted sales nearly doubled to €1.589 billion

Puma raises outlook, prompted by strong second quarter

German sportswear company Puma raised its 2021 sales outlook today, boosted by strong second quarter demand, especially in North America.

Business • 16 Jul 21

French luxury goods group Kering has sold a 5.9% stake in German sportswear company Puma

Kering raises €805m from sale of 5.9% of Puma

French luxury goods group Kering said today it had sold a 5.9% stake in German sportswear company Puma for around €805m via a placement to investors.

Business • 27 May 21