Mr Potato Head isn't going anywhere, toy maker Hasbro has said.
The company has said the overall brand of toys will be known simply as 'Potato Head' from later this year to "better reflect the full line" of Potato Head toys.
However they added that the iconic Mr and Mrs Potato Head characters will retain their honorifics.
The re-branded toy in which children add facial characteristics and clothes to the body of a plastic spud will hit shelves in the autumn.
"The possibilities to create your own families are endless with mixing and mashing all the parts and pieces," said Hasbro.
Mr Potato Head first went on sale in 1952. On the back of its success, Mrs Potato Head, along with traditional feminine accessories, was launched the following year.
The move follows other updates to classic brands, including Barbie, who was initially known for being tall, white and blonde but now comes in a range of ethnicities and body shapes.
In 2019, global toy giant Mattel released a line of gender-neutral dolls.
asbro is officially renaming the MR. POTATO HEAD brand to POTATO HEAD to better reflect the full line. But rest assured, the iconic MR. and MRS. POTATO HEAD characters aren't going anywhere and will remain MR. and MRS. POTATO HEAD.
Launching this Fall, the CREATE YOUR POTATO HEAD FAMILY is a celebration of the many faces of families allowing kids to imagine and create their own Potato Head family with 2 large potato bodies, 1 small potato body, and 42 accessories. The possibilities to create your own families are endless with mixing and mashing all the parts and pieces.
CREATE YOUR POTATO HEAD FAMILY is compatible with most standard Potato Head offerings and is a great addition to your Potato Head collection for kids ages 2 and up.Potato Head has provided endless creative possibilities to our preschoolers for almost 70 years and will continue to do so with the new CREATE YOUR POTATO HEAD FAMILY.