Private tour operators in the west of Ireland say their industry is facing "complete wipe-out" in the absence of Government support.
The Western Chauffeur Drive Association, which represents 48 private tour operators, says its members are almost completely reliant on international travel, with many depending on American tourists and corporate clients.
Chauffeur operators say they have seen a drop of 98% in revenue since March.
The Association is calling on the Government to provide emergency schemes to help save livelihoods.
"With neither the Minister for Transport nor the Minister for tourism claiming ownership of the chauffeur drive issue, our members seem to fall between the cracks," said Rónán Ganter of the Western Drive Association.
He added: "To date, the chauffeur drive sector has been unable to access any direct grants, supports or assistance which has been open to other industries similarly or less affected by Covid-19.
"The sector is made up of many small individual operators, the majority of whom have given personal guarantees on the high-end vehicles required by the industry.
"The financial burden and mental health challenges being endured has been devastating for individuals and families".
In an effort to stay afloat, a family-run west Kerry tour operator has adopted a novel approach, offering virtual tours online.
Rory Brosnan of Dingle Slea Head Tours said the concept was borne out of necessity.
"As soon as the pandemic hit, all our bookings for the rest of 2020 were cancelled. We are literally on our knees," he said.
He added: "I bought a new six-seater in January and it has been sitting idle outside the door since. We had to do something."
Mr Brosnan commissioned a media company to record a virtual tour of the Dingle peninsula. The film is being offered online on a subscription-basis.
"Myself and our other driver, Colm, are the presenters and we are bringing the viewer to all the sites around the peninsula and we are meeting interesting local people."
"The aim is to give people who can't visit a taste of Ireland in the comfort of their own homes.
"The hope is that when travel restrictions lift and things improve, viewers of our film will be enticed to come and visit."
