Almost 1.6 million tourists visited the Cliffs of Moher in Co. Clare last year.
The cliffs are now Ireland's second biggest visitor attraction after the Guinness Storehouse in Dublin.
Latest visitor figures for 2018 show 1,580,010 people visited the famous Co. Clare site, up 3.8% on the previous year.
The boost in numbers has been attributed to new pricing models for both visitors travelling on their own and coach tours.
An analysis of the figures show that over 55% of all visitors were from the Fully Independent Traveller or FIT market.
The new pricing model allows individuals to get discounts of 50% for early and late visits when booked online.
Group visits and coach operators are also getting reduced admission prices for visits during off peak periods to encourage the operators to stay longer in Co. Clare.
110 people are employed at the Cliffs visitor experience during the peak tourist season, with a further 50 in tenant companies selling gifts and serving food.
A comprehensive strategy for the development of the tourist site in a sustainable way up to 2040 has been devised.
A group of consultants with international experience and expertise in sustainable tourism are due to be appointed with a view to report backing in a year about the way forward.
