Waterford's Greenway is bidding to boost its global appeal through an innovative social media campaign as romantics flock to the region to celebrate Valentine’s Day and the mid-term break.
Two specially-commissioned, giant, colourful #LoveWaterfordGreenway hearts have been erected at secret but strategic locations on the award-winning Greenway and couples, groups and individuals are being encouraged to get ‘selfies’ under the giant arches, share them with friends and post them to their own social media as well as the Waterford Greenway’s Facebook, Twitter and Instagram accounts.
A number of service providers along the 46km, off-road route, which reaches from Dungarvan all the way to Waterford city along Ireland’s Ancient East, will also be using the #LoveWaterfordGreenway hashtag to inform visitors about special offers and incentives they’re running throughout the promotional period.
The #LoveWaterfordGreenway social media campaign comes in the wake of the Greenway’s double award win in the Local Authorities Members Association (LAMA) Awards at Croke Park and is the perfect build-up to the Greenway’s first birthday on 25 March.
Newly-appointed Tourism Officer for Waterford, Orna Holohan, is excited to see how people will interact with the campaign and hopes it will lead to even more people falling for the Waterford Greenway.
