Business has been sweet at a chocolatier based in Mullingar, Co Westmeath.
Since the Sugar Plum Sweetery started making the viral 'Dubai Chocolate' bar, the response has been huge.
Queues have been forming outside the shop with people travelling from all over to get their hands on the viral chocolate bar.
So much so, the business has had to put a limit on the number of bars customers can buy, online and in the shop.
"So in the shop we have put the limit at five bars and we try to put limits in place online as well, because we want to get as many customers orders out as quickly as possible," said owner and founder of Sugar Plum Sweetery Denise Buckley.
"We also just want to make sure that we don't run out of it," she added.
"It's so nice to have people coming to visit, especially at the weekends, from Cork, Donegal Galway, they're coming from everywhere to get the bar"
The 'Dubai Chocolate' bar is the brainchild of Dubai-based entrepreneur Sarah Hamouda, who created the pistachio- and tahini-infused bar in her quest to satisfy pregnancy cravings for a childhood favourite dessert: knafeh.
All over TikTok, thousands of people have filmed their own reactions to the bars and the infamous 'snap' when the bar is broken and the filling oozes out.
At Sugar Plum Sweetery they have had to hire extra staff to cope with the demand.
"We've gone from having a small team of five to like 25 in four to five weeks, and so we've really had to scale up, which is a really good complaint for January," said Ms Buckley.
"And who would have thought everyone would eat so much chocolate in January?"
They have also had to deal with a number of challenges at Sugar Plum Sweetery since opening three years ago, including the rising price of sugar and cocoa, which are essential ingredients for the business.
"I think business is challenging, and when we opened first we had things like the price with sugar which increased by 60% and cocoa has almost increased 90 to 100% in the last nine months as well.
"So it's good now that we have a big success with the Dubai bar," she said.
So what makes the bar so special?
"We put our own little magic take on it, we use Irish butter which really adds to the taste," said Ms Buckley.
It is a long process and a full batch takes up to four hours to make.
"We've upscaled and our chocolatiers are working day and night to ensure everyone gets a bar," she said.
"The Dubai bar is definitely here to stay. People are returning every day to get it and we're developing new products around it," Ms Buckley added.
