The Smithwick's Experience visitor attraction in Kilkenny will not be reopening after a decision by owners Diageo to close it permanently.

Located in the city centre, the attraction has been shut since March 2020 and has been unable to open since then because of social distancing requirements as well as the lack of international visitors.

Six people worked at the popular facility, which is located on the site where Smithwick’s and other beers were brewed until 2013 when production stopped in Kilkenny.

It was redeveloped as a visitor attraction, focusing on its history going back hundreds of years and the Smithwick’s brand’s links with Kilkenny.

According to a statement from parent company Diageo, it has evaluated all options over the last year "but unfortunately we have come to the decision that it is impossible for us to adapt the experience for it to be a viable business and experience".

The company said it was "saddened" to confirm that the permanent closure of the attraction but said it will be looking at options for the building's long-term "sustainable future".

"We remain committed to supporting the pubs and bars of Kilkenny and the wider south-east region as they re-open," Diageo said.