Irish people, along with Greeks were quickest to react to the rising cost of living crisis according to a new global survey.
The survey of nearly 30,000 people in 36 countries found that 70% of residents in Ireland and in Greece had already reduced their expenditure, when the survey was conducted before Christmas.
Both Ireland and Greece came through deep economic crises over a decade ago.
It also found 30% of people in Ireland are now struggling to get by due the cost of living, of which 37% are from lower economic groupings and another 37% in the 35 to 54 age bracket.
A minority of 25% in Ireland feel their current situation is comfortable.
The survey also noted all demographic groups had reduced expenditure to some degree, although 9% of the population said they did not plan to make any changes to their expenses.
The survey was carried out from October to December by WIN, the World Independent Network of Market Research, of which Red C Research here is a member.
"The Irish resilience and experience with economic woes are clear to be seen with the population reacting the most quickly globally to try and live within our means" said Richard Colwell, CEO of Red C Research.
"However a significant divide clearly exists in Ireland, between those struggling and those living comfortably in the current crisis. Any future supports need to be focused on those most in need" he said.
Globally, the survey found that only 25% of citizens are living comfortably and people between the ages of 34 to 54 are among the most affected by cost increases "probably because of the cost related to supporting a family."
It also notes a correlation between lower educational attainment and difficulties making ends meet.
It found that 54% of those interviewed who have a basic education or no education have difficulties paying their bills, but that falls to 25% among those who have completed higher education to Masters and PhD levels.
