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H&M has struggled to keep pace with bigger rivals such as Zara owner Inditex, while China-founded fast-fashion firm Shein is also expanding rapidly in Europe

H&M's new boss Erver faces battle to reboot sales

Investors will be looking for reassurances from new H&M chief executive Daniel Erver that he has the right plan to reboot revenue growth when the fast fashion retailer reports its first quarterly earnings under his leadership on Wednesday.

Business • 25 Mar 24

H&M has today reported a September-November operating profit slightly below expectations

H&M CEO quits as sales keep sliding, shares drop

H&M's CEO unexpectedly quit today and company veteran Daniel Ervér took over with immediate effect, as the Swedish fashion retailer struggles to boost sales and profitability.

Business • 31 Jan 24

H&M shares jump 10% as summer collection boosts profit

H&M, the world's second-biggest fashion retailer, reported stronger than expected March-May profits today and said third-quarter sales were off to a good start as the company strives to catch up with faster-growing rivals.

Business • 29 Jun 23

While H&M is showing signs of bringing its costs under control, it is still struggling to compete with major rival Inditex

Fashion retailer H&M posts surprise quarterly profit

Fashion retailer H&M reported a surprise operating profit for the December-February period as cost-cutting measures started to bear fruit, despite consumers curbing spending and a cold spell holding back sales of its spring collection.

Business • 30 Mar 23

H&M said that sales in June, the first month of its third quarter, were up 25% measured in local currencies

H&M's sales jump as restrictions ease

Sweden's H&M has today reported a bigger pretax profit than expected for the three months from March to May, its fiscal second quarter, on the back of the easing of restrictions to curb the Covid-19 pandemic.

Business • 01 Jul 21

Covid-19 has forced H&M to temporarily close most of its stores, flag big layoffs and scrap its annual dividend for the first time since its 1974 listing

H&M sees Q2 loss as pandemic slams March sales

Sweden's H&M, the world's second-biggest clothing retailer, said today it expected a loss in the second quarter after reporting a 46% plunge in March sales as the coronavirus pandemic took a toll on the retail sector.

Business • 03 Apr 20

H&M posts its first rise in annual profit since 2015 following heavy investments, and a rise in Q4 pretax profit that beat forecasts

H&M reports first annual profit rise since 2015

Sweden's H&M said today its chief executive, one of its founding family members, was stepping down to replace his father as chairman.

Business • 30 Jan 20

Helena Helmersson