Brand of the Z: The firms trying to lure young consumers Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire. Business • 7 hrs
Brand of the Z: The firms trying to lure young consumers Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire. Business • 7 hrs
