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Clear generational divide seen over election information

Exit Poll data suggests that younger people accessed most of their election information from social media and online news sites
Exit Poll data suggests that younger people accessed most of their election information from social media and online news sites

There is a clear generational divide on where voters primarily get their information during a general election, with people over 35 getting political details from TV stations and under-35s from social media sites.

The finding is outlined in the RTÉ, The Irish Times, TG4, Trinity College Dublin Exit Poll, carried out by Ipsos B&A on Friday 29 November and carried out in-person, outside polling stations at 253 locations across the country, covering each of the 43 Dáil constituencies.

The sample size was 5,018, and the margin of error was 1.4%.

Asked which type of media they use to help form an opinion before voting, 25% said TV programmes, 13% social media, 11% national radio, 11% online news sites, 11% local radio, 2% newspapers and 2% podcasts, while 18% said "something else" and 3% gave no response.

These figures remain mainly static based on gender and region.

However, when it comes to an age breakdown, there is a clear divide on how people receive their political information.

Among 18-24-year-olds, 37% said social media and 20% said online news sites, compared to 17% who said television programmes.

This trend is repeated among 25-34 year olds, where 25% said social media and 19% said online news sites, compared to 20% who said TV programmes.

In the 35-49-year-old age group the trend swaps, with 23% saying TV programmes, compared to 13% who said social media and 14% for online news sites.

This trend continues in the 50-64 age groups, where 29% said TV programmes compared to 2% social media and 6% for online news sites.

And in the over-65s, the percentage breaks down as 30% who receive information from TV programmes, 2% from online news site and 0% from social media.


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