Tesco has apologised after it mistakenly prevented customers from buying sanitary products as part of new lockdown measures in Wales.
Yesterday Welsh First Minister Mark Drakeford said supermarkets have "discretion" over the ban on selling non-essential items during the nation's firebreak lockdown.
However Welsh customers seeking period products said they found the pharmaceuticals area of their local Tesco blocked off.
A number of customers voiced their complaints to the supermarket's Twitter account, leading to the company responding by saying: "We understand how frustrating these changes will be for our Welsh customers.
"However, we have been told by the Welsh Government not to sell these items for the duration of the firebreak lockdown."
Hi Katie. We're sorry you've had to experience this. This is wrong - period products are essential. Supermarkets can still sell items that can be sold in pharmacies.— Welsh Government (@WelshGovernment) October 26, 2020
The Welsh Government later corrected Tesco, tweeting: "This is wrong - period products are essential.
"Supermarkets can still sell items that can be sold in pharmacies.
"Only selling essential items during firebreak is to discourage spending more time than necessary in shops. It should not stop you accessing items that you need."
The company has now apologised, adding that the issue was localised to one store and is being urgently rectified.
"Of course sanitary products are essential items and are available to customers in all of our stores including those in Wales," a spokesperson said.
"The reply to this customer was sent by mistake and we're very sorry for any confusion caused."