skip to main content

Grand Designs: GAA kit makers hope to be bursting at seams

'Dear Santa' letters might feature even more GAA jersey requests than usual this Christmas.

With the inter-county championships scheduled for a late Autumn start, it is likely those penning requests to the big man in the North Pole will have some fresh memories of glories achieved in their county colours.

It is also possible the more determined will have their letters in transit before the Sam Maguire or Liam McCarthy are even lifted.

At least that is what some high-profile Irish companies are anticipating.

With restrictions easing, the companies that manufacture GAA gear are now hoping the sales of kits, which stalled amid the lockdown, will now take off again.

"I think that when it comes back it's going to come back with a bang," said Jack Molloy, marketing manager of Azzurri.

"So we are going to see, potentially, Waterford lining out not too far away from Christmas. 

"It’s all going to be rapid-fire sports one after another, so I think that when it comes back, people will be so eager that it's going to be match after match, race after race," he believes.

As well as that, people have been getting fit "quietly in the background," he said, adding: "When they get back to sports, it could just pick up right where it left off - if not even in a better place." 

Azzurri are one of seven companies on the island to have a GAA licence to manufacture jerseys and other kit essentials.

The Waterford-based company turned their attention to making Personal Protective Equipment during the lockdown, as did their major rivals, O’Neills, at their factories in Strabane and Dublin.

Cormac Farrell of O'Neills revealed that their global reach helped them amid difficulties on the domestic market.

"Thankfully we have a retail footprint which has just reopened. We have continued to trade online and, you know, other markets have come to assist us," he says.

"We are quite active in Europe, the UK, France and Australia. Some of our contracts there have actually clicked at the right time, very opportune for us and we are very grateful for it."

He is also enthusiastic for what lies ahead for the company down the more traditional route.

"Now there’s a pathway, we are very confident that when action commences we will reap the benefits," Mr Farrell predicts.

"New normal is probably the good phrase, our concern is what the 'new normal' will be. We are open for business and we are ready to go. We are confident that our customers from the last 102 years that we’ve been in business will come back and support us and we look forward to the day when that happens."

The delayed championship season could potentially mean that pumpkins and Halloween ghouls, and then later cribs and fairy lights, may have to jostle for space with county flags and bunting.

"Our county business is obviously driven by county's success and attendance at games," Mr Farrell said.

"A lot of our commercial business would be on the back of counties success so that will have a bearing on it, it will be a very tight time frame, but Christmas is going to happen and Santa is going to come and we will be there to assist."

Azzurri, which has been in business since 1985, had to send all its employees home during the early stages of the public health emergency.

"Times have been hard over the last couple of weeks, but it's been getting more positive by the day and by the week," Jack Molloy said.

"Obviously sport was one of the first things to go before lockdown even started, but now as the restrictions are easing and people are getting out and about more, we're seeing a lot more activity from clubs and from sports clubs all over the country and they are as eager to get back as we are, so we’re just here to support them in their endeavours to get back on the pitch as soon as possible," he added.

His sentiments are shared by O'Neills in Walkinstown.

"We had a lot of plans for the year that was in it and overnight it stopped - the train just pulled into the station, but we are resilient - we've been around a while, we are planning to work around this but as I said we are dependent on our customer base," Mr Farrell said.

"We have to squeeze six months business probably into three months, which is difficult to do but we are ready for the challenge. We have the product, we have the brand. We are synonymous with sport in Ireland, GAA in particular and plenty of other codes and we are ready for it," he said.

Azzurri have not bid 'arrivederci' to their 2020 prospects yet either.

"People are eager, our online facility has been kept going and there's been huge interest there from all of our clubs and as well as all of the Waterford supporters in particular and what we've done is make it very easy for our clubs to place bulk orders online, which we weren't doing before," Mr Molloy revealed.

"It’s interesting when all this started the initial reaction is to panic but then after a bit of time you learn things about yourself and about your company, how you can service people in other ways.

"We are happy we have kept supply going in the interim - we haven’t had no sports orders but we are looking forward to a time when it’s gets back to normal and we can give our clubs and our supporters what they want which is quality gear.

"There’s a white line at the end of this and we are ready to cross it."