Nearly one in four Irish people have had their personal data compromised, according to new research from eir business.
The survey on the security of Irish businesses also revealed that 44% of Irish consumers do not feel informed about how their data is used by companies.
While 40% of the respondents said they are not confident their data is safe.
Eir said the research highlights concerns about how businesses manage the security and transparency of vital personal information.
Only 16% of people said they are confident that Irish businesses are protecting their personal information.
Older generations are even less likely to feel comfortable with the security of their online data, with 51% of 55 to 64-year-olds not trusting businesses to protect their information.
In relation to the impact of artificial intelligence, 30% of respondents said the expect AI will bring about faster service, 26% of people expected cheaper service due to AI, while 32% expect services to be available 24/7 as a result of AI business processes.
The Managing Director of eir business said businesses across Ireland are operating in "a time of rapid and complex digital change."
Susan Brady said consumers are "rightly asking for greater protection, greater transparency, and partners they can trust."
"This research highlights that expectation clearly. People want confidence that their data is safe, that companies are accountable, and that technology is being used responsibly. Meeting those expectations isn't optional, it’s now a core requirement for every organisation."
The CEO of eir said the findings send a clear message that customers want "greater transparency, stronger protection of their data, and partners they can trust."
Oliver Loomes said as Irelands digital economy accelerates, "businesses of every size are facing rising expectations and increasing complexity."
1,000 people across the country were surveyed as part of the study, which was carried out by Amarách Research this month.
