65% of Irish consumers would not be likely to purchase from an online retailer that had previously suffered a data breach, new research shows.
The study from Digital Business Ireland (DBI) explores consumer attitudes and behaviours in the digital economy.
The survey highlights that consumer reluctance is widespread after a breach, rising sharply among older demographics.
Among those aged 55 and over, 81% said they would not purchase again from such a retailer.
Younger consumers show greater tolerance, with 54% of 25-34 year-olds saying they would continue to buy.
"These findings send a clear message - consumer trust is the bedrock of digital commerce, and once it is shaken by a data breach, it is incredibly difficult to win back," said Caroline Dunlea, Chairperson of Digital Business Ireland.
"While younger shoppers may show more tolerance, the overwhelming majority of consumers want to feel confident that their personal data is safe.
"That confidence is not a 'nice to have' - it is fundamental to doing business online," she added.
As Cyber Security Month begins on October 1, DBI is urging businesses of all sizes to prioritise investment in data protection.
