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Advise secures €1.55m funding, plans to expand global workforce

Advise's co-founders, Dr Kevin McCarthy, CEO, and John Phelan, Commercial Director
Advise's co-founders, Dr Kevin McCarthy, CEO, and John Phelan, Commercial Director

Advise, an Irish founded data, analytics and AI platform provider has raised €1.55m in funding.

The company which helps retail manufacturers and brand owners to unlock revenues and margin growth, said it plans to use the funding to support the company's global expansion plans.

It plans to double its headcount in the next 12 to 18 months.

It said the new roles, which will be located in Ireland, the UK and US, will be in the areas of sales, engineering and data science.

Advise, the trading name for Dublin-based RecommenderX, was founded by Dr Kevin McCarthy and John Phelan.

The company has developed an AI-powered SaaS platform that harmonises sales, inventory and customer data from multiple sources.

It said this provides manufacturers and brand owners – such as Pilgrims Europe, Dr Oetker (Ireland) and Britvic – with the actionable insights needed to grow their market share and plan mutually beneficial pricing strategies for retailers and consumers.

Advise’s funding round was led by Business Venture Partners (BVP) through their EIIS fund and supported by existing investors, including ACT Venture Capital, Elkstone, Enterprise Ireland, and a group of private investors.