Google has announced changes to its processes in Ireland to help tackle online scams and fraud.
The company will shortly notify customers that it is updating its financial services verification process to introduce new requirements for advertisers promoting financial services in Ireland.
Google will require financial services advertisers to complete verification based on their authorisation from the Central Bank of Ireland or other appropriate regulator.
Advertises who are required to complete the process and do not, will not be allowed to show financial services ads.
"Google is working with customers to ensure this process goes smoothly," the company said in a statement.
"This change is part of Google's ongoing efforts to tackle fraudulent or scam ads," it added.
Google said that fraudsters are constantly evolving their tactics, both online and off, to try to scam people and businesses alike.
To help tackle this, the company said it is introducing and updating policies and programmes to prevent abuse, as well as investing in technology to better detect coordinated adversarial behaviour.
Google said it is also improving its automated detection technology and human review processes based on previous account activity and user feedback.
"Today's announcement from Google is a positive step," said Bank of Ireland in a statement, in response to Google's plan.
"Bank of Ireland recently put forward a four-point plan to combat fraud in Ireland which included ensuring that online advertising for financial products and services is only permitted by regulated financial service providers."
"We have called for this to increase consumer and business protection from fraud. We look forward to engaging further with Google on the new process for online advertising that it has announced today," the bank added.
Banking & Payments Federation Ireland (BPFI) has welcomed the announcement by Google that it is updating its financial services verification process in Ireland.
"BPFI fully support this important step in tackling fraudulent ads, aligning with our commitment to cross sector collaboration in the fight against financial crime," said Niamh Davenport, Head of Financial Crime at BPFI.
