Irish consumers believe Artificial Intelligence (AI) is the technology that will have the most impact on their lives in the next 5 years, according to new research from Samsung.
The research shows that 68% of respondents believe artificial intelligence will flip the world on its head over the next five years, while automation is a close second, with almost half of Irish people (48%) noting the importance it will have.
Meanwhile, 27% of respondents believe that mobile devices will be the technology that will have the most impact over the next half decade.
Today's study also reveals that when it comes to purchasing decisions around mobile devices, battery life was the biggest consideration for Irish consumers, with 59% saying this will influence buying their next device.
Cameras remain steadfast in their importance, with 41% saying this would influence their purchasing decisions. The durability of the device (43%) and device integration (35%) are also important to consumers.
Keeping in contact with friends and loved ones is still the most common feature for our personal devices, with 68% citing this as the number one reason for using a mobile phone.
Mobile devices are also vital for accessing online platforms, with 42% of respondents using them mainly for social media consumption and 23% focusing on steaming services.
Samsung also said that 64% of respondents believe their personal mobile device has improved their productivity in the last five years.
Hybrid use remains important for users with 32% managing their entire life on their phone and 34% using it equally for work and play, the technology giant added.
Quentin Doran O'Reilly, Head of Product Management at Samsung Ireland said, it was fascinating for the company to see the kinds of technology that have influenced consumers over the last five years and to map where trends are heading.
"We have seen first-hand the impact technology has, and continues to have on the world more broadly, but also on people's lives," he said,
"At Samsung we are constantly listening to our customers and investing in innovation to ensure our products are in line with the latest needs of consumers as well as the latest emerging technologies," he said.
"Irish consumers are holding onto their phones for longer than ever before, so we have a duty to make products that last, that can withstand the demands of everyday life, and are as versatile and secure as possible," he added.
The research was conducted to coincide with Samsung's launch of their premium foldable smartphones, the Galaxy Z Fold 5 and Z Flip5 earlier this year.
