Vodafone has announced changes to its broadband pricing structure to remove promotional and introductory offers, while it also plans to remove installation fees on home broadband plans.
Vodafone said it will now offer plans that treat both new and existing customers the same.
The new broadband plans will see Vodafone customers get potential savings of up to €240 over one year and €960 over four years on €40 a month 500Mbps plan.
The company noted that nearly 65% of its broadband fibre customers are currently on this type of plan.
Vodafone customers currently get introductory tariffs, but the price goes up significantly after the minimum contract term.
ComReg research has found that 84% of households have not switched broadband provider in the last three years, so households are paying higher prices under this structure.
Vodafone said today it recognises that this current industry practice is not working for customers, adding that it wants to reward loyalty.
To this end it has introduced this first-of-its-kind new broadband pricing structure that does right by all customers – new and existing.
It also said it wants to simplify the set up and encourage households to move to fibre, if available, by removing all installation fees.
Amanda Nelson, CEO at Vodafone Ireland, said the company values loyalty and want to treat every customer - new and existing - the same.
"We also want to reduce the burden, simplify our offering to make our customers' lives easier, along with giving them significant savings on their home broadband," Ms Nelson said.
"We therefore have taken the lead to be bold and do things differently by removing promotional pricing with this new broadband pricing structure," she said.
"So now our home broadband customers won't face significant increases after a year, and they won't have to renegotiate their broadband plan for lower, introductory offers," she added.
Vodafone said its home broadband customers will still be subject to the annual inflation price adjustment of 3%.
