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Use of voice assistants on the rise here

Paul Connell, the CEO of Pure Telecom
Paul Connell, the CEO of Pure Telecom

A new survey from broadband company Pure Telecom has found that voice assistant users often modify their speech to improve the technology's ability to recognise their commands.

The survey revealed that 19% of users report misunderstandings and 27% adapt their speech for better recognition.

Users in Kerry (46%), Westmeath (44%) Mayo (40%), and Sligo (40%) were found to change how they speak the most.

Pure Telecom also said that 22% of voice assistant users confessed to shouting at their device for their inability to understand them.

It noted that residents in Westmeath (38%), Galway (29%), and Mayo (27%) were found to be the most likely to lash out at their voice assistants.

The online research was conducted by Censuswide on behalf of Pure Telecom.

Despite some frustrations, it reveals that voice assistants have become an integral part of life for people here, with 72% reporting that they use them.

26% of adults in Ireland reported owning a smart speaker, which includes brands such as Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana.

48% of voice assistant users said they use them mainly for listening to music, while 31% listen to the radio, 30% use them for online search and 28% check the weather.

Other reasons included asking funny questions (23%), accessing functions on the phone while driving (19%) and checking the news (18%).

Paul Connell, CEO of Pure Telecom, said the research demonstrates that voice recognition technology is increasingly shaping the daily routines of adults in Ireland.

"Smart devices are changing the way we interact with the world around us, and with reliable broadband, they become even more powerful tools for keeping us informed and connected with family and friends," he noted.