Microsoft has struck a 10-year deal to bring "Call of Duty" and other Activision games to Nvidia's gaming platform, if the Xbox maker is allowed to complete its much-contested $69 billion acquisition of Activision.

Regulators and competitors like Sony have come out hard against the proposed Microsoft-Activision Blizzard tie-up.

A Nvidia deal could allay concerns by ensuring more ways for consumers to get games controlled by Microsoft.

Britain earlier this month said the deal could harm gamers by weakening the rivalry between Xbox and PlayStation, resulting in higher prices, fewer choices and less innovation for millions of players, as well as stifling competition in cloud gaming.

Microsoft President Brad Smith said he was now more optimistic of getting the Activision acquisition done after the Nvidia deal and a similar arrangement with Nintendo.

Phil Eisler, vice president and general manager of Nvidia's GeForce Now segment, said that titles such as "Call of Duty" will not be available on Nvidia's service unless Microsoft acquires Activision.

But he added that other Microsoft-owned titles such as "Minecraft" are covered immediately under the 10-year license agreement.

"We were a little concerned about it at the beginning," Eisler said of the Microsoft-Activision deal.

"But then we reached out to Microsoft, and they were very open about wanting to enable cloud gaming and work with us on a 10-year license agreement. So over time, they made us more and more comfortable with it."

Eisler said Nvidia is not paying Microsoft for access to the titles, which is the same arrangement the company has with other gaming companies such as "Fortnite" maker Epic Games.

Instead, Nvidia's 25 million customers will need to pay Nvidia for access to its cloud gaming platform and pay Microsoft for its games.

Nvidia said it now supports the Xbox maker's bid to purchase Activision, but the deal could still be a hard sell with regulators.

European officials issued Microsoft a warning about the deal earlier this month, while the US Federal Trade Commission has asked a judge to block it.

The UK competition watchdog has said Microsoft may have to divest "Call of Duty."

Microsoft President Brad Smith

Smith said he hoped that rival Sony Group will consider doing the same type of deal with Nvidia.

Sony has led opposition to the Microsoft-Activision deal, saying last year it was "bad for competition, bad for the gaming industry and bad for gamers themselves."

Apart from Sony and Nvidia, other companies including Alphabet's Google had expressed concerns to the FTC about the deal, according to media reports.

Microsoft has pledged to keep "Call of Duty" on Sony's PlayStation. The popularity of the first-person shooter franchise is undimmed nearly two decades after launch, with the latest installment achieving $1 billion sales in its first 10 days in October.

The US tech giant has said the deal is about more than "Call of Duty."

It has said buying the company that also makes "Overwatch" and "Candy Crush" would charge its growth in mobile, PC, and cloud gaming, as well as consoles, helping it compete with the likes of Tencent as well as Sony.