Shares of Amazon.com jumped 6.3% today after the e-commerce giant announced a massive stock split, making its equity more attractive to investors following a surge in its value since going public 25 years ago.
The company's 20-for-1 stock split is its first since 1999 and is in addition to a $10 billion share buyback.
It also comes after Alphabet announced a similar split earlier this year.
"Amazon's proposed stock split speaks volumes about how the world of trading has changed," said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown.
"While such a move doesn't mean too much for existing shareholders, it makes individual shares more accessible to everyday investors," she added.
Shares of Apple and Tesla rallied sharply after their stock splits in 2020, with Tesla eventually joining the S&P 500 by the end of the year.
Amazon's shares closed near two-year lows at $2,785.58 last night after soaring over the past two years on booming demand for online shopping during Covid-19 lockdowns.
The company went public in 1997 at an IPO price of $18, or $1.50 adjusted for the stock splits that occurred in 1998 and 1999.
The latest stock split will take effect on June 6.
