Telecoms company Eir said it recorded significant increases in usage and demand for its voice, data and mobile services over this year's Christmas period.

This includes a 50% increase in mobile network data usage on Christmas Day this year compared to last year.

Eir also said its customers streamed the equivalent of almost three-quarter of a million hours (730,000) of Netflix shows on Christmas Day alone.

Overall during the festive period from December 24 to December 28, Eir recorded a 44% increase in mobile network data usage compared to the same time in 2020.

It noted that the single busiest day for online services occurred on December 28.

Fixed broadband similarly saw a 19% surge in usage on Christmas Day this year, making this the busiest day of data usage ever recorded by the Eir network.

Eir also said that phone calls remain an inherent part of Christmas, with Christmas Eve being the busiest day for a Christmas catch-up.

It said that on Christmas Eve 14.85 million minutes worth of voice calls were logged, and more than 57 million minutes of calls took place over the festive period.

The demand for phone calls continued to rise with Eir recording a 7% increase in service use between December 24 and 28 this year compared to the same time in 2020.

Carolan Lennon, Eir CEO, said the usage trends of the company's network over the Christmas period provide interesting insights to help Eir understand the demand on different elements of the network and ensure it is delivering the best service possible for its customers.

"We continue to see usage increase across the board on all our services and we're pleased to be able to support our customers in connecting during what has been a difficult Christmas for many," Ms Lennon said.

"Eir has ambitious plans for 2022 and we look forward to continuing investing and expanding Ireland's largest 5G network and fibre rollout programme to enhance our customer experience every day," she added.