Donegal-based data technology company Content Llama has secured €2.5m in fundraising to further expand its presence globally and broaden its reach to potential customers.

The funding round was led by Elkstone Partners and The Western Development Commission.

The company also said it expects that up to 20 new positions will be created in the next 12 months. The new jobs will include roles in product engineering, customer success and business development.

The Enterprise Ireland backed company currently employs 42 people, including 14 full time and two part time staff in Ireland. The rest of its staff are based in Ukraine, Portugal, The Netherlands, South Africa and Spain.

Content Llama was founded by Karina Kelly and Joleen Looney in 2019 and its clients include Walmart, Aer Rianta International and Lifestyle Sport.

It uses technology that automates the collection, configuration and delivery of multi-source product content for e-commerce retailers which it says connects brands and retailers in a more meaningful way.

Content Llama collaborates with over 3,600 global brands and said it expect to expand on this in the future as the business continues on its successful growth trajectory.

The company said it will focus on international clients, particularly in the US from its Chicago base as it heads into 2022.

Karina Kelly, CEO and co-founder of Content Llama said, the new investment means the company can expedite its global growth in the e-commerce retail space.

"Our proprietary Content Configuration Technology is simplifying content publishing for retailers the world over. Investment in our technology and people at this stage of the company's development is crucial to Content Llama owning the Content Configuration space," she added.

Tomás Ó Síocháin, CEO of the Western Development Commission, said that Content Llama are building a company that is delivering best-in-class content to global brands from their base in Donegal.

"Their success to date is an example of the opportunities for start-ups based in the west in the digital economy. The WDC is delighted to support Karina and Joleen, it's great to work with a female founder team," he added.

Niall McEvoy, Manager with Enterprise Ireland's High Potential Start-Up Unit, said that Enterprise Ireland is proud to support Karina and Joleen in scaling their business internationally.

"The success of Content Llama demonstrates the ability of start-up companies to scale, grow and create high-quality employment in every region in Ireland. Content Llama has ambitious plans for growth in the content configuration area and we look forward to working with this growing company to assist them realise their ambition," he added.