European pay-TV company Sky has today announced a streaming television which puts its set-top box functionality into the device and is connected by WiFi rather than needing a satellite dish.

Sky, which was bought by US cable company Comcast for $40 billion three years ago, is naming the product Sky Glass, Sky's chief executive Dana Strong said at the product launch.

"This is the only TV in the world with Sky inside, and all of your favourite apps too. It works on WiFi, so no dish, no box and no fuss," Strong said.

Sky Glass will be available on monthly contract, she said, starting from £13 a month.

It will launch in Britain on October 18, followed by more markets in 2022.

Sky said the new TV would come in three screen sizes: 43 inch, 55 inch and 65 inch.

They would cost £649 (€763), £849 (€999) and £1,049 (€1,234) respectively if bought outright.