Microsoft has appointed Anne Sheehan as its new general manager in Ireland.

Ms Sheehan will take up the role at the beginning of October and will be responsible for the sales, marketing and services business across the island of Ireland.

The appointment follows the decision by Cathriona Hallahan to retire from the company following more than 35 years of service in a wide variety of global and regional operations and sales roles.

Ms Sheehan has been working for Vodafone UK, where she is currently the enterprise director with responsibility for sales, brand, product and solution design, services and government relations across multiple lines of business.

Before that, Ms Sheehan ran Vodafone Ireland’s enterprise business in Ireland for four years - and prior to that she worked at IBM for 16 years in a number of senior positions.

"I look forward to working with the team to take the business forward in a market that has huge opportunity," said Ms Sheehan.

"I am motivated by working with great teams, collaborating with our customers and winning in the market. I am passionate about fostering an environment where learning, being curious, bold and ambitious are core to achieving our goals," she said.

Cindy Rose, President, Microsoft Western Europe welcomed the appointment.

"I've had the pleasure of working with Anne in the past, during my own time at Vodafone. I was always impressed by her high energy and pace, her growth mindset and customer obsession. I know she is passionate about partnering with businesses and the public sector, whatever their size, industry or ambitions, to help them find ways to use technology to drive success now and in the future," she said.

Cathriona Hallahan wished Ms Sheehan well in her new role.

"I have had such an amazing journey – literally and metaphorically – as I essentially grew up and matured in parallel with the company. I have truly had a fantastic time and appreciate all that the company has enabled me to do and to learn. I now look forward to my next chapter, which will see me take on new and exciting challenges and apply my experience and knowledge to support other organisations to transform and grow," she said.