Bitcoin rose above $50,000 today to a new record high, building on a rally fuelled by signs that the world's biggest cryptocurrency is gaining acceptance amongst mainstream investors.
Bitcoin hit a new high of $50,602 and was last up 3.3% at $49,537.
It has risen around 72% so far this year, with most of the gains coming after electric carmaker Tesla said it had bought $1.5 billion in bitcoin.
Elon Musk's Tesla also said it would accept the currency as payment.
But Tesla was only the latest in a string of large investments that have vaulted bitcoin from the fringes of finance to company balance sheets and Wall Street dealing desks, as US firms and traditional money managers have started to buy the cryptocurrency.
"The recent market conditions and events both in the crypto space and the financial world at large put such a price movement within the realm of possibility," said Jacob Skaaning of crypto hedge fund ARK36.
"However, I'd like to offer a word of caution: while my long-term outlook is bullish, massive price fluctuations along the way are only to be expected. Bitcoin is still extremely volatile," he added.
The rush in 2021 by retail and institutional investors comes on top of a 300% rise last year as investors search for alternatives to the dollar because of the US Federal Reserve's 0% interest rates.
It traded at a few hundred dollars only five years earlier.
Analysts also suggest that bitcoin's limited supply could boost further gains for the virtual asset and at the same time, the narrative of bitcoin becoming the digital gold gains traction.
"If that narrative comes to fruition, then the growth potential is off the charts as $50,000 per bitcoin equates to a market cap of roughly $931 billion, which is almost 9% of gold," said John Wu, president at blockchain company Ava Labs.
"If BTC meets gold's market cap, then that would be at least $500,000 per bitcoin."
JPMorgan said in January that bitcoin emerged as a rival to gold and could trade as high as $146,000 if it becomes established as a safe-haven asset.
That could mark a new dawn for the digital currency after years as a play for speculators and retail punters.
Bitcoin's liquid supply is continuing to decrease, as investors increasingly acquire and "hodl" the asset for the long term.
"Hodl" is crypto slang for the act of an investor holding the asset instead of selling it.
Meanwhile, smaller cryptocurrency ethereum edged 1.1% higher, just shy of its record high price of $1,874.98.