Over 80% of the complaints to the Advertising Standards Authority for Ireland about an advertisement for a brand of tampons were from women, according to the ASAI.

The Tampax and Tea ad was pulled after it caused 'general offence', according to the authority’s classification of complaints.

The complaints to the ASAI were categorised into four issues: General Offence; Demeaning to Women; Sexual Innuendo; Suitability for Children.

The ad initially triggered 84 complaints, but the ASAI said it continued to receive a "high volume" of complaints.

In total, 150 complaints about the ad were received.

The ASAI upheld the complaints about General Offence, but did not uphold the complaints in the other categories.

"It was clear to the ASAI Executive from reading the complaints that there was a diverse range of demographics covering gender, age, family circumstances," it said in a statement.

"83% of the complaints were from women and 17% were from men.

"On three of the issues, the ASAI did not consider that a breach of the code was involved.

"However, in relation to whether the advertisement had caused widespread offence, the ASAI's Complaints Committee considered that it had."

The ASAI said that the volume of complaints against an ad can be "indicative of consumer sentiment".

"The Complaints Committee, which is made up of a diverse gender and age balanced group representing broad areas of Irish society, include proportionality as a criteria for measuring the level of issues with an advertisement," said the ASAI.

In this case, they compared the number of complaints for this ad against the normal level of complaint.

The ASAI said that the complaint levels for this ad were much higher than normal.

Since January 2016, just seven ads have been the subject of 60 or more complaints.