Data privacy technology company Ethyca has raised almost $13.5m to help fund its development and expansion.

The New York company was founded in 2018 by Irish privacy expert and engineer Cillian Kieran, alongside Miguel Burger-Calderon.

It focuses on automating and making simple the data privacy process for businesses.

"Right now companies are concerned with applying a 'band aid' for the likes of GDPR and CCPA to avoid risk of fines, but are not thinking holistically about what our industry is facing," said Cillian Kieran.

"Not only is it necessary to comply with the increasingly complex web of privacy regulations globally, but it’s more and more important to consumers that the services they use respect and manage their data ethically."

"Companies must seize the chance to gain competitive advantage here and differentiate themselves – those who take a transparent and considerate approach towards user data will be rewarded when consumers vote with their feet."

The fresh investment brings to $20m the total raised by the firm and follows its seed round in July of last year.

The Series A round was led once again by IA Ventures, alongside Affirm and PayPal co-founder Max Levchin, CAA co-founder Michael Ovitz, Behance co-founder Scott Belsky, and Neil Blumenthal the Warby Parker co-founder.

The business has also announced details of a new self-service product for companies to use for free.

It claims to enable automated privacy compliance for a variety of sizes of firms through a one-click process.

Ethyca’s premium product, Ethyca Pro+ is being used by a variety of large brands, including April IQ, Parachute Home and Away.