Irish retail technology firm Pointy is to be bought by Google.

Neither company has disclosed the value of the deal, but sources confirmed the accuracy of a TechCrunch report that Google will pay around $160m.

Set up six years ago, Pointy makes software that enables small bricks and mortars retailers to put their stock online, without the need for a full e-commerce system.

In a blog post on Pointy's website, the company's founders Charles Bibby and Mark Cummins said the transaction is expected to close in the coming weeks.

"Over the past several years we've developed a very close partnership with Google," they said.

"It became clear that we shared the same vision of how technology can improve local retail businesses. So today is a natural next step in our journey," the blog said. 

"By joining forces, we will be able to help people discover local stores and products on a much larger scale. We think this is the right way to accomplish what we set out to do - to bring the world's retailers online and give them the tools they need to thrive," it added. 

The two men described the past six years as an "incredible adventure" and added that they were proud to have served local retailers in almost every city and every town in the US and Ireland. 

Google said it has long been committed to helping small businesses grow and thrive online and Pointy has been one of its key partners in recent years.

It added that the Irish firm had helped thousands of local merchants display their product data within Google. 

"We’re looking forward to working with Pointy to help even more local retailers bring their product inventory online," the company said.

Pointy's Mark Cummins talked to The Business about his company in 2017


Pointy's technology works by connecting to a shop's barcode scanner which in turn is connected to Pointy's website, bringing the products online. 

Products also then appear in search results.

Pointy has raised over $19m in three rounds of funding since it was established, from well-known investors such as Polaris Partners, Frontline Ventures and Vulcan Capital.

"Pointy's vision is to make the world's offline products searchable for consumers - and empower merchants to become 'smart retailers'," said Frontline Ventures Partner, Will Prendergast.

"Post acquisition, Google will continue rolling out the Pointy technology, to further enhance the local consumer experience - and empower local retailers to be more efficient, and more profitable," he added. 

This is Mark Cummins second successful acquisition to Google. 

Mark sold his previous startup, a visual search engine called Plink, in 2010.