Pubs group JD Wetherspoon has closed all its social media accounts, saying it was taking a stand against an industry accused of mis-using personal data and letting bullying to run rife.
Despite a global furore over the harvesting of personal information from Facebook accounts, few companies have cut themselves off from an industry that many view as vital to reaching customers.
Wetherspoon's chairman and founder Tim Martin is also a vocal champion of Britain leaving the European Union.
The company said today it was closing Twitter, Facebook and Instagram accounts for its head office and almost 900 pubs in Britain and Ireland.
"It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion," Martin said in a statement .
"I don't believe that closing these accounts will affect our business whatsoever, and this is the overwhelming view of our pub managers," he added.
Social media platforms have come under mounting criticism following news that millions of users' personal information was gathered from Facebook by Cambridge Analytica, a political consultancy that has counted US President Donald Trump's election campaign among its clients.
The industry has also come under fire for not doing enough to curb hate speech or take down malicious content.