Facebook and Universal Music Group have signed a global agreement that will give users access to Universal's music catalogues to be used in videos uploaded across the social media network as well as on Instagram and Oculus.
The multi-year agreement will be expanded later to include Facebook Messenger, Universal Music Group said.
"Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters," said Michael Nash, Executive Vice President of Digital Strategy at Universal Music Group.
The partnership comes days after Bloomberg reported that Alphabet's YouTube had signed a new long-term agreement with Universal Music Group and Sony Music Entertainment.
Under the partnership, users will be able to upload videos that contain licensed music and personalise their music experiences on Facebook, Instagram and Oculus, while sharing videos.
In time, it is expected functionality will expand to enable access to a library of music across a series of social features.