Irish animation studio Boulder Media has been bought by toymaker Hasbro for an undisclosed sum.
The Dublin-based company will produce animation projects based on Hasbro's best-known brands which include Littlest Pet Shop, My Little Pony and Play-Doh.
Boulder Media was founded in 2000 and employs 150 staff. It has produced a number of hit cartoons for Nickelodeon, BBC and Disney including Danger Mouse, Wander Over Yonder and Go Jetters.
"Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business," commented Robert Cullen, creative director of Boulder.
"We're thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that's emerging as an entertainment powerhouse," he added.
"As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further," said Stephen Davis, Hasbro's executive Vice President and chief content officer, Hasbro.
"In Boulder, we have found one of the most progressive, innovative and creative teams in the business," he added.
