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Social media - gains for Facebook, Twitter but LinkedIn down

Social media - Facebook still has the highest percentage of daily users in Ireland
Social media - Facebook still has the highest percentage of daily users in Ireland

The percentage of people here using the social network for professionals, LinkedIn, has dropped by 3%, according to new data.

The Ipsos MRBI Social Networking Tracker for April also found that in the three months to the end of March, daily usage of Twitter rose by 4%, with 39% of account holders here now using the microblogging site every day.

The number of people with a Facebook account rose by just 1% to 64%, and although daily usage of the social network dropped by 2% in the period, it still has the highest percentage of daily users here, at 72%.

The number of people on Google+, Instagram and Pinterest all rose slightly in the three month period. 

However, the number of daily users of Google+ dropped considerably, down 4% to 19%. 

Instagram and Pinterest both recorded modest growth in daily usage. 

Facebook Messenger remains the messaging app with the highest percentage penetration here, despite dropping 1% in the quarter. 

Today's figures also show that the number of people in Ireland with WhatsApp accounts rose 1%, while Snapchat saw a 2% increase in the percentage of people using the service and now stands at 27%.
 

72% of people in Ireland with the app installed say they now use it every day. 

Meanwhile, Viber is now used daily by 36% of people who have it installed.

But daily use of the dating app, Tinder, dropped by 3% in the first three months of the year.