A new survey shows that one third of Irish companies are ignoring their online reputations and not monitoring what is being said about them online.
According to CPL's latest Employment Market Monitor, 45% of those companies who said they do monitor their online reputations said that they encouraged positive online reviews to drown out any negative postings.
The survey shows that 3.5% of companies said they would try to take down any negative comments, while 17% said they would do nothing.
Only 20% said they would talk to an employee if they made a negative comment.
"Online reputation management is a very new area for companies, and even established corporates struggle to get it right," commented CPL Resources' director Peter Cosgrove.
"Companies need to shed their corporate communications mind-set and instead be more flexible about who on their team can post about them and why, so long as there are checking mechanisms in place," Mr Cosgrove said.
The survey also reveals that email was cited by 23% of employers as the biggest distraction in the workplace, despite its role in increased productivity. Bosses felt that email was a bigger problem for productivity than mobile phones, texting and social media.
Meanwhile, the monitor also found that employers are aware that 80% of their staff are not taking their full holiday entitlement, despite Ireland having the second lowest annual leave allowances in Europe.
Mr Cosgrove said this demonstrated how committed workers in Ireland are to their jobs.
"However, with so much research indicating the benefit of time away from the office, should employers be doing more to ensure that employees are well rested?" he asked.