Sky has announced it is to step up the production of VR content across all its markets by creating a virtual reality studio.
The first pieces of VR content will include two unprecedented films shot during Formula 1 testing in Barcelona, which Sky says “will transport viewers to the pit lane, into the team garages, and out onto the track”.
The two F1 VR experiences, which were produced in conjunction with Formula One Management and the Williams team, will be made available via the Facebook 360 Video platform.
The full VR experience will also be available on the Oculus platform, and viewable on the Samsung Gear VR and Oculus Rift headsets.
Later in 2016, Sky also hopes to distribute content through a dedicated Sky VR app.
The Sky VR Studio will produce more than 20 individual films across a range of Sky content in the coming year.
In 2013 Sky invested in Jaunt, a US-based company pioneering cinematic virtual reality and has been carrying out testing across a range of events since.
Commenting on the announcement, Managing Director of Content at Sky Gary Davey said: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events.
“The development of VR technology is moving at an incredible pace and excitement is building about its potential. Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers.
“This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”
