Smartphone sales jumped almost 16% in the third quarter of this year compared with the same period last year, driven by strong demand for affordable handsets in emerging markets.

According to research company Gartner, a total of 353 million smartphones were sold during the period from July to September, with emerging markets seeing sales jump by 18%, compared with the third quarter of 2014.

Samsung continues to be the most popular brand of smartphone sold around the world, with a 24% market share in Q3.

In second place, Apple's market share grew slightly during the same period, propelled by strong sales of its bigger screened iPhones.

However, Huawei's sales continue to grow rapidly driven by the popularity of its handsets in its home market of China, and its continued expansion around the world - particularly in Europe.

Meanwhile, Android remains the dominant smartphone operating system around the world, with a massive 85% market share according to the latest data.

Sales of devices running the Windows mobile operating system halved in the same period, and the OS was loaded on just 1.7% of new smartphones sold over the three months.

Worldwide mobile phone sales totalled nearly 478 million during the third quarter, an increase of 3.7 per cent from the same period in 2014.

The growth was driven by a continuing rise in demand in emerging markets, where local handset makers continue to grow in popularity.