US mobile payments company Square is set to price shares for its initial public offering this evening in what is expected to be a forerunner for how other highly valued tech companies are received in their public debuts.
San Francisco-based Square is run by Twitter chief executive Jack Dorsey.
The company is one of the most prominent "unicorns," or private companies valued at $1 billion or more, to plan a public debut this year.
This month it unnerved the technology industry when it set the price range for its IPO at $11 to $13 a share, valuing Square at up to $4.2 billion, or 30% less than in a private fundraising round a year ago.
Other high-profile companies considered possible candidates for IPOs in the coming year include accommodations service Airbnb and online storage company Dropbox.
One-third of US-based tech companies that went public this year priced their shares below their private value, according to data from market intelligence company Ipreo and data provider Pitchbook and analysed by Reuters.
The valuation discount for Square, which will debut tomorrow on the New York Stock Exchange, is among the steepest since the start of 2014, although it is below discounts of 40% for big-data company Hortonworks and 32% for storage company Box.
Founded in 2009, the company started as a way for small businesses to accept credit card payments through mobile devices. It now offers services ranging from loans to invoice software.
The company plans to sell 25.7 million Class A common shares, while a charity created by Dorsey is set to sell about 1.35 million.
Investors attributed the discounted pricing partly to Dorsey's role at Twitter as well as steeper competition in payments from Apple and Amazon.
Square reported mounting losses for the first nine months of the year, compared with the same time in 2014, and slowing revenue growth.
The company this week touched on Dorsey's dual CEO roles in an updated IPO filing that states Dorsey will give his "full business efforts and time to the company, other than with respect to (his) work with Twitter."
