Hotel room prices in Ireland are the third cheapest in Europe, according to the latest figures from travel website Hotels.com.
There are sharp regional variations within the Irish figures.
Kilkenny has the country's most expensive rooms at an average of €96 a night. Limerick is the cheapest destination at €64 per night.
The average cost for a room in Dublin is €77, which is up 3% compared to last year.
Speaking on RTÉ's Morning Ireland, Séamus MacCormaic, director of market management at Hotels.com, said this is good news.
He said it shows Europe that Ireland has gone through a rough patch but is coming out of it and there is great value to be had.
Mr MacCormaic added that concerts and events are helping drive demand and corporate travel is also increasing.
He said he expects a strong second half to the year.
