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Olympics to help ad market - WPP

US election - Helping advertising market
US election - Helping advertising market

Advertising group WPP has reported underlying sales growth of 4.3% for the first half of this year, beating market expectations.

WPP, whose advertising agencies include Ogilvy & Mather and Young & Rubicam, said business activity in 2008 should match that of 2007, helped by the Beijing Olympic Games and the US presidential election.

First-half sales were £3.3 billion. Pre-tax profits were up 15% to £338.5m, though the increase was a smaller 3.4% when currency movements were stripped out.