EU competition regulators are dropping a case against Apple's popular ITunes online media store after the company announced plans to standardise prices for music downloads across Europe.
The European Commission levelled formal competition charges against Apple and major record companies in April 2007 for charging different prices for the same downloads in different EU countries, hitting British consumers particularly hard.
The US computer giant, which also makes hugely popular Ipod media players, said today it would lower prices in Britain within six months in order to standardise prices in Europe.
In reaction the European Commission, Europe's top competition watchdog, welcomed the decision, which it said 'puts an end to the different treatment of UK consumers'.
