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Google ads up as profits surge

Google results - Well ahead of forecasts
Google results - Well ahead of forecasts

Internet giant Google last night easily beat forecasts with its third-quarter results, as profits jumped 45% to $1.07 billion due to surging online advertising revenues.

The earnings amounted to $3.91 per share, well ahead of the average Wall Street estimate of  $3.78. Revenues jumped 57% to $4.23 billion.

'We are very pleased with the impressive growth we experienced across our business,' said chief executive Eric Schmidt.

Google has consistently gained in the key area of internet search against its main rivals, and as a result produced more revenues from its so-called paid search ads that are linked to  search queries.

Google said 48% of its revenues came from outside the US, compared with 44% a year ago.

Google makes the bulk of its money by selling online  advertising. It collects lucrative revenues by charging advertisers every time an internet user clicks on an advert displayed on Google's websites.