FT.com, the Financial Times's internet arm, has announced a new charging system while expanding its website and making more content free to online readers.
The move is in contrast with recent decisions by other major newspapers to end online subscriptions.
FT.com publisher Ien Cheng said that from mid-October the site would have a new approach from one in which newspapers have chosen between offering content free and charging on a subscription or a pay-per-view basis.
Users will be able to view articles and data for up to a total of 30 views per month before they will be asked to subscribe to more material, the newspaper said.
'The figure of 30 is not random. We have studied carefully how people come to the site. We have always believed that the journalism we produce is worth something to our core users,' he said.
The Financial Times said it was making the move after the New York Times ended online subscriptions to tap growing online advertising revenue. It added that Rupert Murdoch is now considering abandoning subscriptions to increase traffic to the Wall Street Journal's website after his News Corp bought Dow Jones in August.
