US computer giant Dell today warned of disappointing profits for the second quarter in a row. The company has an Irish workforce of 4,000.
The world's largest computer manufacturer said it expected profits of 21 cents to 23 cents per share, way below analysts' forecasts of 32 cents. Earlier this year, Dell was forced into price cuts to meet the threat from rivals like Hewlett-Packard and Lenovo.
The company said its earnings warning reflected 'aggressive pricing in a slowing commercial market worldwide'.
Dell has tried to woo back customers by simplifying its online order process, which was seen as too complex. Other moves to make its products more attractive include the hiring of over 2,000 staff to join its customer service division.
