Today was the first day of a new newspaper battle on the streets of Dublin. Metro was handed out on the city streets this morning for free.
The freesheet is a a joint venture between the Irish Times, the Mail group and Metro International.
The newspaper will be available every morning, Monday to Friday from 6.30am onwards. Metro has a target circulation of 50,000 copies and has 35 employees.
'This represents a new era for newspapers in this market. Metro-style newspapers are the fastest growing newspapers in the world and the Dublin edition of Metro is the latest instalment in what has become a global publishing phenomenon,' commented Lee Thompson, Managing Director of Metro in Ireland.
'Dublin is a young, vibrant, and growing city, which matches the Metro brand perfectly. We look forward to giving Dublin urbanites their own Metro Moment on the way to work each morning,' he added.
And in a move to protect its own position, Independent News and Media has launched a rival freesheet. It is publishing Herald AM this morning.
* Shares in Independent News and Media closed down two cent at €2.33 in Dublin this evening.
