The Wall Street Journal is to launch a new weekend edition of the leading business newspaper on Saturday, aiming to expand its audience beyond the finance community.
The newspaper, with a circulation of 1.75 million, and published by Dow Jones and Company will be delivered to subscribers' homes and will also be available on newsstands.
'The new Weekend Edition will provide Journal readers the latest business news as well as expanded lifestyle coverage and will enable Journal advertisers to reach the paper's affluent audience at home at the beginning of their weekend - making the new edition unique among national newspapers,' Dow Jones said in a statement.
The Saturday edition will include closing financial market data from Friday as well as a new section, 'Pursuits', that is dedicated to 'lifestyle and leisure, tailored to appeal to influential business decision-makers and reach them at home, on the weekend - when they are more focused on their personal lives, including their personal spending decisions.'
'We are fulfilling our readers' request for a sixth day of the Journal with Weekend Edition to which we will bring our award-winning coverage and analysis of Friday's business news - an increasingly important business day in the global economy,' said Karen Elliott House, senior vice president at Dow Jones and publisher of The Wall Street Journal.
