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Weaker ad revenues for Daily Mail

UK publisher Daily Mail & General Trust says it expects a satisfactory trading outcome for the full year despite a weakening advertising market and a drop in regional classified ads.

The company said its Associated Newspaper unit's 11-month ad revenues have climbed 1.7%, with display ads at the free commuter paper Metro up 19%, the Evening Standard up 0.2%, the Daily Mail down 2.5% and the Mail on Sunday down 1.3%.

The group owns Ireland on Sunday, but did not give a breakdown of figures for the paper.

Daily Mail's Northcliffe Newspapers, which publishes regional papers, has seen recruitment ad revenues plummet 14%, though its overall UK ad revenues are up 1.1% on a like-for-like basis. The Teletext division's revenues are seen falling 15% from last year.

The company plans to take a charge of £15m to cover the costs of restructuring at Northcliffe and Teletext, which will be substantially offset by gains from the sale of shares in Reuters and of businesses.