The Financial Times is due to launch an afternoon freesheet called FTpm, which will squeeze up-to-the-minute news and advertisements onto a double-sided piece of pink A4 paper.
The launch of the bite-sized edition, which comes as other UK papers like the Evening Standard experiment with more substantial free editions, is designed to 'enhance the FT's relationship with readers', a spokeswoman for the paper said.
'It's recognising that media habits are changing, and that a lot of readers are very busy - they want from us a summary of the day's news,' the spokeswoman said.
'It's also a promotional tool that will showcase content from the next day's paper, and another way for advertisers to reach our readers,' she added.
FTpm, which will launch this month, will be distributed to the paper's corporate clients, and will also be available in electronic form that readers can print for themselves.
The Financial Times, the flagship newspaper of UK publisher Pearson has struggled ever since financial and technology advertising withered after the dot-com boom. The paper is on track to break even this year.
