Sitting at his desk in the Oval Office with the UK Prime Minister listening via a speaker-phone beside him, the US President Donald Trump hailed a "historic" deal on trade.
It was agreed last night, with Mr Trump interrupting Keir Starmer while he watched the Arsenal game in Downing Street. The call came exactly five weeks since "liberation day" when Mr Trump announced his global tariffs.
Mr Starmer is the first leader to strike such a deal.
As part of today's announcement, a 27.5% tariff imposed by the US on UK car exports has been reduced to 10%. However, a quota of 100,000 cars will be imposed. This is roughly the same as the amount of cars exported last year, according to officials.
Jaguar Land Rover said it "warmly welcomes" the deal, adding that it has provided "greater certainty".
A 25% tariff on steel and aluminium products will be reduced to zero.
New reciprocal market access on beef has been agreed. Crucially, food standards in the UK will not be impacted. The British government has also agreed to remove tariffs on ethanol, which is used to produce beer.
But some were left with a feeling of disappointment after the "historic" announcement.
Baseline tariffs of 10% largely remain in place and critics argue that the UK has given a lot, only to receive little in return.
Conservative leader Kemi Badenoch was damning in her verdict. In a statement she said: "When Labour negotiates, Britain loses. We cut our tariffs - America tripled theirs. Keir Starmer called this 'historic'. It’s not historic, we’ve just been shafted!"
The UK and US had a largely balanced relationship in terms of goods.
It raises the question, what room for manoeuvre might there be for the European Union which the US has a large trade deficit with?
